you should read Seth's blog on Pivot points. Words of Wisdom. Somehow reminded me of my MBA marketing classes ....when we had no money to invest in a company but could come out with the most creative ideas to save a Fortune 500 company....
Keep the machines in your factory, but change what they make.
Keep your customers, but change what you sell to them.
Keep your staff, but change what you do.
Simple examples:
Keep the musicians, but change how you make money (sell concerts, not CDs).
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Go on to read the full blog...
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