Its a cliche to say Cloud is disruptive. Its already mainstream as evidenced by the adoption across the spectrum. I came across this article which expounds on this theme. Below are some excerpts:
CEO and founder David Soutar said that almost all of the software they used had come out of the startup community, and that because they can relate to how the development process works, they are willing to accept a few bugs here and there. But it also means that the businesses creating these products understand that startups don't have a lot of money to spend, and price themselves accordingly.
"The companies that come from startup roots understand that as a startup company, you don't have a lot of money to spend.
In fact, Soutar sees the minimal features of Google Apps and similar cloud services as being a cost saving compared to "installable" applications.
And there are areas where enterprise systems haven't yet caught up. For example, WattCost is using Flowdock to tie everything together on the social media and, to a degree, customer relationships management side. It's a combination of an internal instant messaging system and an inbox that can be hooked into other services like Twitter, Facebook, Zendesk, and GitHub.
http://www.zdnet.com/case-study-how-smbs-use-startup-software-to-save-big-bucks-7000017488/
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